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Hire a marketing operations manager: US salary bands, martech scope and how to screen

Marketing operations is the job everybody notices only when it is missing. The person owns the plumbing: the marketing automation platform, the sync with the CRM, how leads are scored and routed to sales, how campaigns get built and tracked, and whether the numbers in the dashboard mean anything. When ops is weak, every other marketing hire underperforms, because programs launch late and nobody trusts the reporting.

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Flat $199 for 30 days · no percentage of salary · marketers only

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The short answer

A marketing operations manager in the United States typically earns $90,000 to $145,000 in base salary, with published medians clustering around $100,000 to $115,000 and senior marketing ops managers reaching $130,000 to $175,000. A contingency recruiter adds 15% to 25% of first-year base, which is $13,500 to $36,250 on that band. Posting the role directly costs $199 for a 30-day listing. The role owns the systems marketing runs on: the automation platform and CRM sync, lead scoring and routing, data hygiene, campaign operations, attribution and reporting.

Typical US salary

$90,000 to $145,000

Typical agency fee on that

$13,500 to $36,250

A 30-day post here

$199

What it costs

Every way to fill this role, priced

Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.

Option Typical cost (USD) Speed Best for
In-house hire, full time $90,000 to $145,000 base; senior marketing ops managers $130,000 to $175,000 5 to 10 weeks to fill Owning the stack, the data model and the reporting long term
Recruitment agency (contingency) Typically 15% to 25% of first-year base, so $13,500 to $36,250 4 to 8 weeks A senior ops lead in a market where you have no network
Freelance ops consultant $85 to $200 per hour Days A defined build: a platform migration, a scoring rebuild, an attribution cleanup
Marketing ops agency or partner $4,000 to $20,000 per month Days to weeks Implementation capacity on a platform your team does not know yet
Post on MarketerJob $199 for a 30-day post Live the same day Reaching marketing ops practitioners with no percentage fee

Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.

Why post here

A board built only for marketing roles

Ops people, not generalists

The role is tagged to marketing operations and shown to marketers who filter for it, so applications come from people who have owned a stack rather than used one.

A flat fee, not a cut of the salary

A recruiter on a $115,000 marketing ops base typically bills $17,250 to $28,750. A 30-day post on this board is $199, and you keep every applicant relationship.

Name the stack in the ad

HubSpot, Marketo, Pardot and Braze are different careers in practice. Listing your actual platforms and CRM lets the right operators self-select and saves you two rounds of interviews.

How it works

From posting to a signed offer

01

Decide architect or operator

Write down the three problems the hire must fix in six months. If they are design problems (data model, routing, attribution) hire an architect. If they are throughput problems (campaigns late, requests queued) hire an operator. Very few people are excellent at both.

02

Put the stack and the team shape in the posting

Automation platform, CRM, analytics tools, who requests work, and who else touches the systems. Marketing ops candidates screen hard on this because the wrong stack costs them a year of relevant experience.

03

Interview on a real mess

Describe an actual problem in your instance, duplicate records, a broken sync, a scoring model sales ignores, and ask how they would diagnose it. Practitioners ask clarifying questions first; resume readers jump straight to a tool recommendation.

How to evaluate

What to look for in a marketing ops manager

The hire goes wrong when companies write the ad as a tool list. Two candidates can both know HubSpot and be built for completely different jobs: one is a campaign builder who executes fast, the other is a systems thinker who designs the data model and the routing rules. Decide which problem you have. If your campaigns ship but your attribution is a mess, you need the architect. If your architecture is fine but nothing launches on time, you need the operator. State it in the posting, then put the role in front of marketers rather than a general applicant pool. MarketerJob lists marketing jobs only, at a flat $199 for 30 days.

  • A platform they administered rather than used, with the changes they made and why
  • A lead scoring or routing model they designed, and how they proved it worked
  • Real answers on data hygiene: duplicates, form spam, enrichment, unsubscribes
  • Attribution literacy, including honesty about what their model could not measure
  • A migration or integration they ran end to end, and what broke during it
  • A working relationship with sales ops or RevOps, not just with marketers
How posting works
Your listing How the role appears on the board
Remote
YC

Marketing Operations Manager

Your company · Remote (US)

Senior MARKETING OPS MANAGER
$105k to $140k posted today

Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.

Good questions

Questions employers ask

A marketing operations manager in the United States typically earns $90,000 to $145,000 in base salary, with published averages clustering around $100,000 to $115,000. Senior marketing operations managers typically earn $130,000 to $175,000, and directors of marketing operations more. B2B software pays at the top of the range, and pay tracks the complexity of the stack and the size of the database more than headcount managed.
A marketing operations manager owns the systems and processes marketing runs on: the marketing automation platform, its sync with the CRM, lead scoring and routing, campaign build and QA, data hygiene, and the reporting and attribution the team makes decisions from. They are the bridge between marketing, sales ops and data, and they are measured on whether programs launch cleanly and the numbers can be trusted.
You need one once marketing runs more than a handful of programs a quarter, sales complains about lead quality or routing, or nobody can explain where the pipeline numbers come from. Below that, a marketing manager or an agency partner can cover the work. A useful signal: if your team spends more time building campaigns than deciding what to build, ops is the missing seat.
Marketing operations owns the marketing side of the stack: automation platform, campaign execution, lead scoring, marketing reporting. Revenue operations spans marketing, sales and customer success, and owns the whole funnel process and data model. Smaller companies often hire marketing ops first and let it grow into RevOps as the sales team scales.
A marketing automation specialist is usually a hands-on platform expert who builds and executes inside one tool. A marketing operations manager is broader: they own the systems architecture, the data, the process across tools, and often manage the specialist. If your problem is throughput inside one platform, hire the specialist. If it is design and trust in the numbers, hire the ops manager.

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