For employers · Marketing ops manager
Hire a marketing operations manager: US salary bands, martech scope and how to screen
Marketing operations is the job everybody notices only when it is missing. The person owns the plumbing: the marketing automation platform, the sync with the CRM, how leads are scored and routed to sales, how campaigns get built and tracked, and whether the numbers in the dashboard mean anything. When ops is weak, every other marketing hire underperforms, because programs launch late and nobody trusts the reporting.
Flat $199 for 30 days · no percentage of salary · marketers only
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The short answer
A marketing operations manager in the United States typically earns $90,000 to $145,000 in base salary, with published medians clustering around $100,000 to $115,000 and senior marketing ops managers reaching $130,000 to $175,000. A contingency recruiter adds 15% to 25% of first-year base, which is $13,500 to $36,250 on that band. Posting the role directly costs $199 for a 30-day listing. The role owns the systems marketing runs on: the automation platform and CRM sync, lead scoring and routing, data hygiene, campaign operations, attribution and reporting.
Typical US salary
$90,000 to $145,000
Typical agency fee on that
$13,500 to $36,250
A 30-day post here
$199
What it costs
Every way to fill this role, priced
Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.
| Option | Typical cost (USD) | Speed | Best for |
|---|---|---|---|
| In-house hire, full time | $90,000 to $145,000 base; senior marketing ops managers $130,000 to $175,000 | 5 to 10 weeks to fill | Owning the stack, the data model and the reporting long term |
| Recruitment agency (contingency) | Typically 15% to 25% of first-year base, so $13,500 to $36,250 | 4 to 8 weeks | A senior ops lead in a market where you have no network |
| Freelance ops consultant | $85 to $200 per hour | Days | A defined build: a platform migration, a scoring rebuild, an attribution cleanup |
| Marketing ops agency or partner | $4,000 to $20,000 per month | Days to weeks | Implementation capacity on a platform your team does not know yet |
| Post on MarketerJob | $199 for a 30-day post | Live the same day | Reaching marketing ops practitioners with no percentage fee |
Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.
Why post here
A board built only for marketing roles
Ops people, not generalists
The role is tagged to marketing operations and shown to marketers who filter for it, so applications come from people who have owned a stack rather than used one.
A flat fee, not a cut of the salary
A recruiter on a $115,000 marketing ops base typically bills $17,250 to $28,750. A 30-day post on this board is $199, and you keep every applicant relationship.
Name the stack in the ad
HubSpot, Marketo, Pardot and Braze are different careers in practice. Listing your actual platforms and CRM lets the right operators self-select and saves you two rounds of interviews.
How it works
From posting to a signed offer
Decide architect or operator
Write down the three problems the hire must fix in six months. If they are design problems (data model, routing, attribution) hire an architect. If they are throughput problems (campaigns late, requests queued) hire an operator. Very few people are excellent at both.
Put the stack and the team shape in the posting
Automation platform, CRM, analytics tools, who requests work, and who else touches the systems. Marketing ops candidates screen hard on this because the wrong stack costs them a year of relevant experience.
Interview on a real mess
Describe an actual problem in your instance, duplicate records, a broken sync, a scoring model sales ignores, and ask how they would diagnose it. Practitioners ask clarifying questions first; resume readers jump straight to a tool recommendation.
How to evaluate
What to look for in a marketing ops manager
The hire goes wrong when companies write the ad as a tool list. Two candidates can both know HubSpot and be built for completely different jobs: one is a campaign builder who executes fast, the other is a systems thinker who designs the data model and the routing rules. Decide which problem you have. If your campaigns ship but your attribution is a mess, you need the architect. If your architecture is fine but nothing launches on time, you need the operator. State it in the posting, then put the role in front of marketers rather than a general applicant pool. MarketerJob lists marketing jobs only, at a flat $199 for 30 days.
- A platform they administered rather than used, with the changes they made and why
- A lead scoring or routing model they designed, and how they proved it worked
- Real answers on data hygiene: duplicates, form spam, enrichment, unsubscribes
- Attribution literacy, including honesty about what their model could not measure
- A migration or integration they ran end to end, and what broke during it
- A working relationship with sales ops or RevOps, not just with marketers
Marketing Operations Manager
Your company · Remote (US)
Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.
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