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Hire a content writer or content marketer: what it costs and how to post the role

Hiring for content is where a lot of teams overpay for words and underpay for judgment. A content writer produces the copy; a content marketer decides what to write, why, and how it feeds the pipeline, then measures whether it worked. Confuse the two and you either hire a strategist to churn out blog posts or hand a keyboard to someone who has never thought about search intent or a funnel.

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Flat $199 for 30 days · no percentage of salary · marketers only

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The short answer

Hiring a content marketer in the United States costs roughly $55,000 to $95,000 a year for a full-time hire, while a freelance content writer runs about $0.15 to $1.00 a word or $50 to $150 an hour. A recruitment agency will typically add 15% to 25% of first-year base salary, which is $8,250 to $23,750 on that band. Posting the role directly to a marketing job board costs $199 for a 30-day post. The best content hires can show published work that ranked or converted, not just a portfolio of pretty pages.

Typical US salary

$55,000 to $95,000

Typical agency fee on that

$8,250 to $23,750

A 30-day post here

$199

What it costs

Every way to fill this role, priced

Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.

Option Typical cost (USD) Speed Best for
In-house hire, full time $55,000 to $95,000 per year 4 to 10 weeks to fill An ongoing content engine you want owned internally
Recruitment agency (contingency) Typically 15% to 25% of first-year base, so $8,250 to $23,750 3 to 8 weeks Senior content strategy or head-of-content roles
Freelance content writer $0.15 to $1.00 per word, or $50 to $150 per hour Days A defined volume of articles, briefs, or a launch
Content agency $2,000 to $12,000 per month Days Production at scale, or a mix of formats you cannot staff
Post on MarketerJob $199 for a 30-day post Live the same day Reaching writers and content marketers directly, no percentage fee

Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.

Why post here

A board built only for marketing roles

Writers and content marketers, not a general pile

The role is tagged content and surfaces to people who browse content roles, so you screen writers and strategists rather than every marketer in the market.

A flat $199, not 20% of salary

A contingency recruiter on a $75,000 content role typically bills $11,250 to $18,750. A 30-day post here is $199, and you keep the process.

Decide writer or strategist first

A content writer executes; a content marketer owns the plan and the numbers. Name the one you need and the right people self-select into your posting.

How it works

From posting to a signed offer

01

Decide writer or content marketer

If you need words produced against briefs, hire a writer. If you need someone to own strategy, planning and measurement, hire a content marketer. Say which in the posting.

02

Post it with the salary band

Post for $199 and the role goes live the same day, tagged content, with the USD band on the card so the wrong-fit applicants filter themselves out.

03

Ask for the work and the result

Have finalists walk you through one piece they published: who it was for, what they wanted it to do, and what happened. Real practitioners answer this fast.

How to evaluate

What to look for in a content marketer

Decide which one your team actually needs, then put the role in front of people who do content for a living. MarketerJob lists marketing roles only, so a content posting reaches writers and content marketers who filter the board by specialty, at $199 for a 30-day post rather than a percentage of the salary. The salary band shows on the card, so the people who apply have already accepted your number.

  • Published work that ranked, converted, or got shared, with the result attached
  • A point of view on search intent and who the content is actually for
  • Range: they can write a landing page, an email, and a long guide, not one format
  • Comfort with a brief and an editor, and evidence they ship on a schedule
  • For a content marketer, how they measured content and what they cut
  • A portfolio of pretty pages with no outcome attached is a weak signal
How posting works
Your listing How the role appears on the board
Remote
YC

Content Marketing Manager

Your company · Remote (US)

Senior CONTENT MARKETER
$70k to $95k posted today

Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.

Good questions

Questions employers ask

A freelance content writer in the United States typically charges $0.15 to $1.00 a word, or $50 to $150 an hour, depending on research depth and specialty. A full-time content marketer earns roughly $55,000 to $95,000. If you fill a permanent role through a recruitment agency, expect an added fee of about 15% to 25% of first-year base salary.
A content writer produces the copy against a brief. A content marketer decides what to publish and why, owns the plan and the distribution, and measures whether the content moved a number. Small teams often want a content marketer who can also write; larger teams split the two roles.
Use a freelancer when you need a defined volume of articles or a launch supported and the strategy already exists. Hire full time when content is an ongoing channel that needs someone owning the plan, the calendar and the results. Many teams start freelance, prove the channel, then hire in-house.
Look for published work with an outcome attached: a piece that ranked, converted or got shared, and a clear explanation of who it was for. Strong candidates have a point of view on search intent and can write more than one format. A portfolio with no results behind it is the main thing to probe.

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