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Hire an SEO specialist: SEO specialist hiring without the agency fee

Hiring an SEO specialist is hard for one reason: the field is full of people who can talk about SEO and short on people who have actually moved a number. Job titles do not help you tell them apart, and a generalist job board buries your role under every other opening in the building, so you end up screening a pile of applicants who mostly do not do SEO.

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Flat $199 for 30 days · no percentage of salary · marketers only

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The short answer

To hire an SEO specialist in the United States, expect to pay roughly $65,000 to $115,000 for a full-time in-house hire, $2,500 to $10,000 a month for an agency retainer, or $75 to $200 an hour for a freelancer. A recruitment agency will typically charge 15% to 25% of first-year base salary, which is $9,750 to $28,750 on that band. Posting the role directly to a marketing job board costs $199 for a 30-day post. The single best predictor of a good SEO hire is a candidate who can show a specific site, the change they made, and the traffic or revenue that followed.

Typical US salary

$65,000 to $115,000

Typical agency fee on that

$9,750 to $28,750

A 30-day post here

$199

What it costs

Every way to fill this role, priced

Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.

Option Typical cost (USD) Speed Best for
In-house hire, full time $65,000 to $115,000 per year 4 to 10 weeks to fill Ongoing organic growth you want owned internally
Recruitment agency (contingency) Typically 15% to 25% of first-year base, so $9,750 to $28,750 3 to 8 weeks Hard-to-fill senior roles, or when you have no time to screen
SEO agency retainer $2,500 to $10,000 per month Days You want execution and a team, not an employee
Freelancer or contractor $75 to $200 per hour Days A defined project: an audit, a migration, a content sprint
Post on MarketerJob $199 for a 30-day post Live the same day Reaching SEO people directly, with no percentage fee

Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.

Why post here

A board built only for marketing roles

SEO people, not everyone

Your role lands in front of marketers who filter the board by SEO. You screen fewer applicants and more of them do the job you are hiring for.

A flat $199, not 20% of salary

A contingency recruiter on a $95,000 SEO role typically bills $14,250 to $23,750. A 30-day post here is $199. The math is not close.

Salary band shown up front

Every listing displays its USD band, so candidates who apply have already accepted your number. No offers lost at the last step over pay.

How it works

From posting to a signed offer

01

Write the role around outcomes

Say what the SEO hire will own in the first 90 days: a technical audit, a content engine, a migration. Vague scope attracts vague candidates.

02

Post it with the salary band

Post the role for $199. It goes live the same day, tagged SEO, with the band visible on the card so the wrong-fit applicants filter themselves out.

03

Screen for evidence, not vocabulary

Ask every candidate for one site, one change, one result. The people who actually do SEO answer this in under a minute. The rest cannot.

How to evaluate

What to look for in a seo specialist

MarketerJob is a board for marketing roles and nothing else. Post an SEO role here and it goes in front of people who filter the board by SEO, not to everyone with a resume. You pay $199 for a 30-day post rather than a percentage of the salary, and the board shows your pay band up front so the people who apply already accept the number.

  • A specific site, the change they made, and the traffic or revenue that followed
  • Technical fluency: crawling, indexation, site architecture, Core Web Vitals
  • Content strategy, not just keyword lists: they can explain search intent
  • Comfort in analytics, Search Console and a rank tracker, with real numbers
  • An honest answer about a project that did not work and what they learned
  • No promises of guaranteed number one rankings, which is the clearest red flag
How posting works
Your listing How the role appears on the board
Remote
YC

Senior SEO Specialist

Your company · Remote (US)

Senior SEO SPECIALIST
$95k to $130k posted today

Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.

Good questions

Questions employers ask

A full-time in-house SEO specialist in the United States typically earns $65,000 to $115,000, depending on technical depth and seniority. A freelancer runs $75 to $200 an hour, and an agency retainer $2,500 to $10,000 a month. If you use a recruitment agency to fill the role, expect a fee of roughly 15% to 25% of first-year base salary on top.
Hire in-house when organic search is a core, ongoing channel and you want the knowledge to stay in the building. Use an agency when you need execution capacity, a range of specialists, or results before you can justify a headcount. Many teams start with an agency or contractor, then hire in-house once organic proves out.
Look for evidence over vocabulary. The strongest signal is a candidate who names a specific site, the change they made, and the traffic or revenue that followed, then explains how they measured it. Technical fluency and comfort in Search Console matter. Anyone guaranteeing a number one ranking is telling you they cannot deliver.
Most SEO roles take 4 to 10 weeks from posting to signed offer. Posting to a niche marketing board shortens the screening half of that, because a much higher share of applicants actually do SEO. Publishing the salary band also cuts the time lost to offers that fall apart over pay.

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