For employers · PPC specialist
Hire a PPC specialist: Google Ads and paid media hiring without the agency fee
A PPC specialist spends your money every day, so a bad hire is expensive in a way most marketing roles are not. The title covers Google Ads, Microsoft Ads, paid social and shopping, and the gap between someone who manages a campaign and someone who can actually lower your cost per acquisition is enormous. Job titles will not tell you which one is in front of you.
Flat $199 for 30 days · no percentage of salary · marketers only
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The short answer
Hiring a PPC specialist in the United States costs roughly $55,000 to $95,000 a year for a full-time hire, $50 to $150 an hour for a freelancer, or $1,500 to $10,000 a month for an agency retainer (sometimes charged as 10% to 20% of ad spend). A recruitment agency will typically add 15% to 25% of first-year base salary, which is $8,250 to $23,750 on that band. Posting the role directly to a marketing job board costs $199 for a 30-day post. The strongest signal in a PPC hire is a candidate who can show an account, the change they made, and what it did to cost per acquisition or return on ad spend.
Typical US salary
$55,000 to $95,000
Typical agency fee on that
$8,250 to $23,750
A 30-day post here
$199
What it costs
Every way to fill this role, priced
Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.
| Option | Typical cost (USD) | Speed | Best for |
|---|---|---|---|
| In-house hire, full time | $55,000 to $95,000 per year | 4 to 10 weeks to fill | Ongoing paid budget you want managed in-house |
| Recruitment agency (contingency) | Typically 15% to 25% of first-year base, so $8,250 to $23,750 | 3 to 8 weeks | Senior paid media or head-of-growth roles |
| PPC agency retainer | $1,500 to $10,000 per month, or 10% to 20% of ad spend | Days | You want a team and tooling, not an employee |
| Freelancer or contractor | $50 to $150 per hour | Days | A single account, an audit, or a campaign build |
| Post on MarketerJob | $199 for a 30-day post | Live the same day | Reaching paid media people directly, with no percentage fee |
Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.
Why post here
A board built only for marketing roles
Paid media people, not everyone
Your role surfaces to marketers who filter the board by paid media, so you screen people who actually run ad accounts rather than a general crowd.
A flat $199, not a cut of the salary
A contingency recruiter on a $75,000 PPC role typically bills $11,250 to $18,750. A 30-day post here is $199.
Ask about their numbers
The people who lower CPA and lift ROAS can name the account, the change and the result. That is the whole interview, and it is easy to run.
How it works
From posting to a signed offer
Name the channels and the budget
Say whether the role owns Google Ads, paid social, shopping or all of it, and roughly what budget. Vague scope attracts generalists who touch a little of everything.
Post it with the salary band
Post for $199 and the role goes live the same day, tagged paid media, with the USD band on the card so applicants have accepted your number.
Interview for the numbers
Ask every candidate for one account, one change, one result on CPA or ROAS. The people who do the work answer in a minute. The rest talk around it.
How to evaluate
What to look for in a ppc specialist
Write the role around the channels and budget the person will own, then put it in front of paid media people. MarketerJob lists marketing roles only, so a PPC posting reaches specialists who filter the board by paid media, at $199 for a 30-day post rather than a percentage of the salary. The salary band is on the card, so applicants have already accepted your number.
- An account they ran, the change they made, and what happened to CPA or ROAS
- Which platforms they actually operate: Google, Microsoft, Meta, shopping
- How they structure testing, and one test that failed and what they learned
- Comfort with tracking, conversion setup and attribution, with real numbers
- Budget judgment: what they scaled, what they cut, and why
- Vanity metrics with no cost or revenue attached are a red flag
PPC Specialist
Your company · Remote (US)
Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.
Good questions
Questions employers ask
Hiring for something else
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