For employers · Social media manager
Hire a social media manager: social media management hiring, done properly
Social media manager is one of the most misunderstood roles a company hires for. The title covers everything from posting a weekly graphic to owning paid social, community, creator partnerships and a real content engine, so two candidates with identical titles can be doing completely different jobs. Write the role loosely and you will get a hundred applicants and no signal.
Flat $199 for 30 days · no percentage of salary · marketers only
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The short answer
Hiring a social media manager in the United States costs roughly $50,000 to $85,000 a year for a full-time hire, or $25 to $100 an hour for a freelancer. A recruitment agency will typically add 15% to 25% of first-year base salary, which is $7,500 to $21,250 on that band. Posting the role directly to a marketing job board costs $199 for a 30-day post. The best candidates can show accounts they grew, the content that did it, and what it meant for the business, not just a follower count.
Typical US salary
$50,000 to $85,000
Typical agency fee on that
$7,500 to $21,250
A 30-day post here
$199
What it costs
Every way to fill this role, priced
Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.
| Option | Typical cost (USD) | Speed | Best for |
|---|---|---|---|
| In-house hire, full time | $50,000 to $85,000 per year | 3 to 8 weeks to fill | An always-on brand presence you want owned internally |
| Recruitment agency (contingency) | Typically 15% to 25% of first-year base, so $7,500 to $21,250 | 3 to 6 weeks | Senior or head-of-social roles you cannot fill yourself |
| Social or creative agency | $2,000 to $15,000 per month | Days | Campaign work, production capacity, paid social at scale |
| Freelancer or contractor | $25 to $100 per hour | Days | One or two channels, a launch, or covering a gap |
| Post on MarketerJob | $199 for a 30-day post | Live the same day | Reaching social marketers directly, with no percentage fee |
Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.
Why post here
A board built only for marketing roles
Social marketers, not a general pile
The role is tagged social and surfaces to people browsing social roles, so your inbox is not full of applicants who have never run an account.
A flat fee, not a cut of the salary
A recruiter on a $70,000 social role typically bills $10,500 to $17,500. A 30-day post on this board is $199.
Scope the role before you post
Community, content, paid social and creator work are different jobs. Name the two or three you actually need and the right people self-select.
How it works
From posting to a signed offer
Decide which job you are hiring for
Content creation, community, paid social and creator partnerships all live under this title. Pick the two or three that matter and say so in the posting.
Post it with the salary band
Post for $199 and the role goes live the same day, tagged social, with the USD band visible so applicants have already accepted your number.
Ask for the work, not the deck
Have finalists walk you through one account they ran: what they posted, why, what happened. The people who did the work can do this from memory.
How to evaluate
What to look for in a social media manager
MarketerJob only lists marketing roles, so a social role reaches people who filter for social. Post it for $199 with the salary band on the card, define what the person will actually own, and you will spend your screening time on people who have run the kind of account you are hiring for.
- Accounts they grew, with the content that did it and what it meant commercially
- A point of view on which platforms matter for your audience, and which do not
- Real production ability: they can ship the content, not only plan it
- Comfort with paid social if the role includes budget, including reporting on it
- Community judgment: how they handle a complaint or a bad week in public
- Follower counts alone, with no business outcome attached, are a weak signal
Social Media Manager
Your company · Remote (US)
Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.
Good questions
Questions employers ask
Hiring for something else
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