For employers · Copywriter
Hire a copywriter: freelance copywriter rates, US salary bands and how to screen a copywriter for hire
Copywriting is the marketing hire with the widest quality spread and the least reliable job title. Two people who both call themselves copywriters can be a blog-post writer working from an outline and a conversion specialist who rebuilds your pricing page and moves signup rate by a fifth. They cost different money, they answer different problems, and a generic job ad pulls in both, plus a few hundred applicants who write in a completely different discipline.
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The short answer
Hiring a copywriter in the United States costs roughly $55,000 to $95,000 in base salary for a full-time in-house writer, with published 2026 averages clustering near $73,000 to $84,000. A freelance copywriter typically bills $50 to $85 an hour at junior level, $85 to $160 mid-level, and $160 to $300 for conversion, B2B and SaaS specialists, or by the project at roughly $800 to $3,500 for homepage copy and $1,200 to $5,000 for a landing page. A contingency recruiter adds 15% to 25% of first-year base, which is $8,250 to $23,750 on that band. Posting the role directly to a marketing job board costs $199 for a 30-day listing.
Typical US salary
$55,000 to $95,000
Typical agency fee on that
$8,250 to $23,750
A 30-day post here
$199
What it costs
Every way to fill this role, priced
Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.
| Option | Typical cost (USD) | Speed | Best for |
|---|---|---|---|
| In-house hire, full time | $55,000 to $95,000 base; published US averages cluster $73,000 to $84,000, senior and conversion copywriters $95,000 to $130,000 | 4 to 8 weeks to fill | Steady volume across web, email, ads and product |
| Recruitment agency (contingency) | Typically 15% to 25% of first-year base, so $8,250 to $23,750 | 3 to 8 weeks | A senior or specialist copy role you cannot source yourself |
| Freelance copywriter, hourly | $50 to $85 junior, $85 to $160 mid-level, $160 to $300 for conversion and B2B specialists | Days | Open-ended work where the scope will move |
| Freelance copywriter, per project | Homepage $800 to $3,500; landing page $1,200 to $5,000; a 5 to 7 email welcome sequence $1,500 to $5,000 | 1 to 4 weeks | A defined launch, rewrite or campaign with a real brief |
| Copy or content agency retainer | $2,000 to $12,000 per month depending on scope | Days to weeks | Volume plus strategy without adding headcount |
| Post on MarketerJob | $199 for a 30-day post | Live the same day | Reaching marketing writers directly with no percentage fee |
Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.
Why post here
A board built only for marketing roles
Marketing writers, not every writer
The role is tagged to content and copy and shown to marketers who filter for it, so you hear from people who write to move a number rather than from every freelance writer on the internet.
A flat fee, not a cut of the salary
A contingency recruiter on an $85,000 copywriter base typically bills $12,750 to $21,250. A 30-day post on this board is $199, and every applicant relationship stays yours.
Say volume or conversion in the ad
Blog and product writers and conversion copywriters are different careers with different rates. Naming which one you need, and the channels involved, saves you two rounds of interviews and a mis-hire.
How it works
From posting to a signed offer
Decide volume or conversion first
Write down the ten pieces this person will produce in their first quarter. If the list is blog posts, product copy and social, you want a content-heavy writer. If it is landing pages, emails, ads and a pricing page, you want a conversion copywriter and you should expect to pay near the top of the band. Hiring the wrong one is the most common copy mis-hire.
Put the product, channels and band in the posting
Copywriters screen hard on subject matter, because writing about developer tooling and writing about consumer skincare are different jobs. Name the product, the channels, who edits, and the salary range. Ads with a visible USD band get better applicants and far fewer wasted screens.
Pay for a short, real test
Ask for one paid exercise of about two hours against a real brief, with the same research materials your team would get. Judge the questions they ask before writing as much as the draft itself. Never ask for unpaid spec work on a live project; strong writers decline it and you end up choosing from whoever is left.
How to evaluate
What to look for in a copywriter
The fix is to name the work before you name the title. Decide whether you are buying volume (blog posts, product copy, social, support content) or conversion (landing pages, email sequences, ads, pricing pages), then put your channels, your product and your pay band in the ad. MarketerJob lists marketing roles only, so a copywriting job here goes in front of people who filter the board for content and copy work rather than into a general index. You pay a flat $199 for a 30-day post instead of a percentage of the salary.
- A published piece they wrote alone, plus what it was supposed to do and whether it did it
- Evidence they research: customer calls, sales transcripts, support tickets, review mining
- A before and after of a page they rewrote, with the metric that moved
- Range across formats, so a long-form page and a subject line, not five near-identical blog posts
- How they take an edit, which you can test in the interview by editing them live
- Comfort with your subject matter, or a clear method for getting up to speed on it fast
Senior Copywriter
Your company · Remote (US)
Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.
Good questions
Questions employers ask
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