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Hire a copywriter: freelance copywriter rates, US salary bands and how to screen a copywriter for hire

Copywriting is the marketing hire with the widest quality spread and the least reliable job title. Two people who both call themselves copywriters can be a blog-post writer working from an outline and a conversion specialist who rebuilds your pricing page and moves signup rate by a fifth. They cost different money, they answer different problems, and a generic job ad pulls in both, plus a few hundred applicants who write in a completely different discipline.

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The short answer

Hiring a copywriter in the United States costs roughly $55,000 to $95,000 in base salary for a full-time in-house writer, with published 2026 averages clustering near $73,000 to $84,000. A freelance copywriter typically bills $50 to $85 an hour at junior level, $85 to $160 mid-level, and $160 to $300 for conversion, B2B and SaaS specialists, or by the project at roughly $800 to $3,500 for homepage copy and $1,200 to $5,000 for a landing page. A contingency recruiter adds 15% to 25% of first-year base, which is $8,250 to $23,750 on that band. Posting the role directly to a marketing job board costs $199 for a 30-day listing.

Typical US salary

$55,000 to $95,000

Typical agency fee on that

$8,250 to $23,750

A 30-day post here

$199

What it costs

Every way to fill this role, priced

Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.

Option Typical cost (USD) Speed Best for
In-house hire, full time $55,000 to $95,000 base; published US averages cluster $73,000 to $84,000, senior and conversion copywriters $95,000 to $130,000 4 to 8 weeks to fill Steady volume across web, email, ads and product
Recruitment agency (contingency) Typically 15% to 25% of first-year base, so $8,250 to $23,750 3 to 8 weeks A senior or specialist copy role you cannot source yourself
Freelance copywriter, hourly $50 to $85 junior, $85 to $160 mid-level, $160 to $300 for conversion and B2B specialists Days Open-ended work where the scope will move
Freelance copywriter, per project Homepage $800 to $3,500; landing page $1,200 to $5,000; a 5 to 7 email welcome sequence $1,500 to $5,000 1 to 4 weeks A defined launch, rewrite or campaign with a real brief
Copy or content agency retainer $2,000 to $12,000 per month depending on scope Days to weeks Volume plus strategy without adding headcount
Post on MarketerJob $199 for a 30-day post Live the same day Reaching marketing writers directly with no percentage fee

Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.

Why post here

A board built only for marketing roles

Marketing writers, not every writer

The role is tagged to content and copy and shown to marketers who filter for it, so you hear from people who write to move a number rather than from every freelance writer on the internet.

A flat fee, not a cut of the salary

A contingency recruiter on an $85,000 copywriter base typically bills $12,750 to $21,250. A 30-day post on this board is $199, and every applicant relationship stays yours.

Say volume or conversion in the ad

Blog and product writers and conversion copywriters are different careers with different rates. Naming which one you need, and the channels involved, saves you two rounds of interviews and a mis-hire.

How it works

From posting to a signed offer

01

Decide volume or conversion first

Write down the ten pieces this person will produce in their first quarter. If the list is blog posts, product copy and social, you want a content-heavy writer. If it is landing pages, emails, ads and a pricing page, you want a conversion copywriter and you should expect to pay near the top of the band. Hiring the wrong one is the most common copy mis-hire.

02

Put the product, channels and band in the posting

Copywriters screen hard on subject matter, because writing about developer tooling and writing about consumer skincare are different jobs. Name the product, the channels, who edits, and the salary range. Ads with a visible USD band get better applicants and far fewer wasted screens.

03

Pay for a short, real test

Ask for one paid exercise of about two hours against a real brief, with the same research materials your team would get. Judge the questions they ask before writing as much as the draft itself. Never ask for unpaid spec work on a live project; strong writers decline it and you end up choosing from whoever is left.

How to evaluate

What to look for in a copywriter

The fix is to name the work before you name the title. Decide whether you are buying volume (blog posts, product copy, social, support content) or conversion (landing pages, email sequences, ads, pricing pages), then put your channels, your product and your pay band in the ad. MarketerJob lists marketing roles only, so a copywriting job here goes in front of people who filter the board for content and copy work rather than into a general index. You pay a flat $199 for a 30-day post instead of a percentage of the salary.

  • A published piece they wrote alone, plus what it was supposed to do and whether it did it
  • Evidence they research: customer calls, sales transcripts, support tickets, review mining
  • A before and after of a page they rewrote, with the metric that moved
  • Range across formats, so a long-form page and a subject line, not five near-identical blog posts
  • How they take an edit, which you can test in the interview by editing them live
  • Comfort with your subject matter, or a clear method for getting up to speed on it fast
How posting works
Your listing How the role appears on the board
Remote
YC

Senior Copywriter

Your company · Remote (US)

Senior COPYWRITER
$80k to $110k posted today

Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.

Good questions

Questions employers ask

A full-time in-house copywriter in the United States costs roughly $55,000 to $95,000 in base salary, with published 2026 averages near $73,000 to $84,000 and senior conversion copywriters reaching $95,000 to $130,000. A freelance copywriter bills about $50 to $300 an hour depending on experience and niche, or by the project: roughly $800 to $3,500 for homepage copy and $1,200 to $5,000 for a landing page.
Hire a copywriter when writing has become a recurring bottleneck rather than an occasional task, when pages are getting traffic but not converting, or when the person currently writing has a more valuable job to do. If you need a handful of pages once, a freelancer on a fixed project is cheaper and faster. If your team ships copy every week across several channels, a full-time writer usually costs less per piece within a few months.
The usual trigger is volume plus stakes: you are publishing several pieces a week, or you are about to launch something where the wording decides whether it sells. Most companies hire their first copywriter after a content or growth marketer is already in place and starved for assets. If a founder or marketer is spending more than about a day a week writing, a writer is overdue.
For a website rewrite, hire by project rather than by hour and buy the research with it. Give the writer access to customers, sales calls and analytics, agree the page list up front, and expect roughly $800 to $3,500 for a homepage and $3,000 to $12,000 for a five to seven page site from a mid-level freelancer. If the site keeps changing after launch, a part-time or in-house writer becomes the cheaper option.
A copywriter writes to make someone act: landing pages, ads, emails, product and pricing copy, measured in signups or sales. A content writer writes to inform and attract: blog posts, guides and articles, measured in traffic, rankings and engagement. Many people do both, but they optimize for different things, so decide which outcome you are buying before you write the job ad.
AI drafts fast and cheaply, which is why the value of a copywriter has shifted from producing words to deciding which words are worth producing: the positioning, the offer, the objection to answer, the proof to lead with. Teams getting the most out of AI still have a writer who knows the customer and edits ruthlessly. Hire for judgment and research, and treat drafting speed as a bonus rather than the job.

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