For employers · Fractional marketing director
Fractional marketing director: hire a fractional VP of marketing or fractional head of marketing
The fractional market has split in two, and most pricing pages have not caught up. A fractional CMO is bought for judgment: positioning, budget allocation, what the company should stop doing. A fractional marketing director, sometimes posted as a fractional VP of marketing or fractional head of marketing, is bought for execution: the strategy already exists on a slide somewhere and nobody senior is running the week. The second role is cheaper, more common, and the one most companies under $20 million in revenue actually need.
Flat $199 for 30 days · no percentage of salary · marketers only
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The short answer
A fractional marketing director is a senior marketing leader you hire part time, usually one to three days a week, to own execution rather than advise from the sidelines. In the United States the going rate is roughly $4,000 to $8,000 a month for a typical engagement, with light advisory scopes starting near $2,000 and embedded leadership reaching $15,000 or more. Hourly work sits in a $150 to $500 span, with $200 to $350 covering most senior operators, and day rates run about $1,500 to $3,500. The comparable full-time hire costs $110,000 to $185,000 in base salary before benefits, and 2026 published averages put a US marketing director near $125,000 on Indeed and $137,000 on Glassdoor.
Typical US salary
$110,000 to $185,000 full time, or $4,000 to $8,000 a month fractional
Typical agency fee on that
$21,000 to $35,000
A 30-day post here
$199
What it costs
Every way to fill this role, priced
Honest ranges for the United States. Agency percentages are the industry-standard bands, and the right answer depends on how hard your role is to fill.
| Option | Typical cost (USD) | Speed | Best for |
|---|---|---|---|
| Fractional marketing director (retainer) | $4,000 to $8,000 per month for a typical scope, $2,000 to $15,000 across the full range | Days to start | You need someone senior running marketing one to three days a week |
| Fractional CMO | $5,000 to $20,000 per month, most engagements $8,000 to $15,000 | Days to start | Strategy, positioning or budget allocation is the unresolved problem |
| Fractional work priced hourly or by the day | $150 to $500 per hour, $200 to $350 typical; day rates $1,500 to $3,500 | Days | A defined project: a launch, a rebuild, covering a leave |
| Full-time marketing director | $110,000 to $185,000 base, plus benefits and payroll tax | 6 to 12 weeks to fill | Marketing is a permanent core function with a team to lead |
| Recruitment agency to fill the full-time role | Typically 15% to 25% of first-year base, so $21,000 to $35,000 on a $140,000 director | 3 to 8 weeks | A confidential search, or you have no bandwidth to screen |
| Post the role on MarketerJob | $199 for a 30-day post | Live the same day | Hiring the fractional or full-time leader directly, with no percentage fee |
Salary and fee ranges are typical US figures for 2026 and vary by market, seniority and company stage.
Why post here
A board built only for marketing roles
Execution leadership, not another advisor
A director-level fractional runs the week: the calendar, the channel owners, the numbers in the Monday meeting. You are buying someone who does the job, not someone who reviews it once a month.
Roughly half the cost of the CMO tier
Most fractional marketing director engagements land at $4,000 to $8,000 a month against $8,000 to $15,000 for a fractional CMO. For a company that already knows its strategy, the extra spend buys very little.
A flat $199, not a percentage
A contingency recruiter filling a $140,000 director role typically bills $21,000 to $35,000. A 30-day post on a marketing-only board is $199, and you keep control of the process.
How it works
From posting to a signed offer
Decide which tier you are buying
If nobody can agree on positioning or where the budget goes, you want CMO-level judgment. If the plan exists and execution is drifting, you want a director. Buying the wrong tier is the most expensive mistake here.
Post the scope, hours and retainer band
Write the role as days per week and outcomes owned, then post it for $199. Stating the band up front removes the two-week discovery dance about money and gets you serious applicants faster.
Trial the first 30 days on a defined deliverable
Agree one measurable output for month one: a working reporting stack, a hiring plan, a launch shipped. Fractional engagements that start with a deliverable rather than a discovery phase are the ones that renew.
How to evaluate
What to look for in a fractional marketing director
The awkward part is hiring one. Fractional leaders are rarely on the big job boards, and the people who market themselves hardest are not always the people who have run a marketing team. MarketerJob is a board for marketing roles and nothing else, so a fractional or part-time leadership post here lands in front of senior marketers who filter by role rather than everyone with a resume. A 30-day post is $199, not a percentage of anything, and the pay or retainer band shows on the card so the applicants have already accepted your number.
- They have carried a number, not just a plan: pipeline, revenue, qualified leads, retention
- Direct experience managing marketers, agencies and freelancers, with named examples
- A clear account of the first 30 days, and what they would refuse to do in that window
- Comfort in your actual stack: CRM, analytics, attribution, whatever runs your reporting
- A realistic view of how many clients they carry, since three is very different from eight
- A written scope with hours, deliverables and an exit: vague retainers are where these go wrong
Fractional Marketing Director
Your company · Remote (US)
Candidates see the salary band before they apply, so the people in your inbox have already accepted the number.
Good questions
Questions employers ask
Hiring for something else
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